Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
As a Trade Marketing Manager your focus will be reducing the risks related to a marketing initiative or project. In this regard, these practitioners track campaigns and segment the customer base, as well as identify market trends and monitor competitors.
We are seeking an experienced and motivated Trade Marketing Manager to join our team. The ideal candidate will have a strong background in trade marketing and will be responsible for planning and executing marketing strategies aimed at increasing visibility and turnover in retail environments.
Main Responsibilities:
Defines the Channel strategy for each Category within the Country, in alignment with Brand Strategy
Acts as partner in the definition of Sales strategies (assortment, trade investment, etc.) with the objective to maximize the business development and profitability
Develops innovative tactics to help retailers to meet their shoppers’ needs (Trade Category Management projects)
Monitors the Channel/Customer performance assessing promotions agreements & spending
Monitors and analyzes trade, competitors and shopper market data related to Channel / Category, in order to identify business opportunities and develop new Trade Marketing plans
Translates Marketing Plans to specific Channel / Customer plans (session plans, promotion, etc.) in line with trade needs
Works with the Marketing team to implement new promotional activities and display, on the basis of the needs collected by the Trade / Distribution Channels
Defines the placement guidelines for shelf, checkouts and second placement
Recruits, manages, motivates, coaches and develops the assigned team according to Ferrero core values
Preparing detailed reports on sales volume, customer experience, market trends, and competitors’ outcomes:
Preparing monthly, quarterly, and annual reports on all the aforementioned activities and their results
collecting business intelligence data from industry reports or purchased sources to delimit trends and to measure the impact of competitors’ marketing activities
compiling and analyzing information on sales, market trends, forecasts, and account analyses
Providing recommendations for future tactics, seeking to increase sales volume
Merchandising project and Sales Force Cycle
Budget Management: Monitor and manage the marketing budget, ensuring efficient use of resources
Who we are looking for:
B Com degree in Marketing/ Economics / Business Management
Minimum 7 years Trade Marketing management experience within FMCG sector
Experience within Matrix Organization
Understanding of the Country food retail environment
Expertise in Category Management
Mastery of promotional analysis, company economical KPIs (vol, value, GM, COGS, ROI), brand and customer P&L sheet
Analytical acumen, Strong leadership and People management competencies
Advanced Project management skills
Fluent in English spoken & written
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Competencies
Skills and KnowledgeFerrero Core CompetenciesAchievementsIntrinsic Motivation
Trade Marketing Mananger